Publisher's Synopsis
Designed for branch managers, customer services representatives and retail banking employees, the proceedings in this text aim to help readers understand the financial goals typical investors have and how investing in securities (stocks, bonds and mutual funds) can help investors to reach their goals. This text idenitifies the features and benefits of various types of securities, explains how to interpret financial and economic data, describes the various securities markets and the mechanics of trading, and shows how to select a suitable investment strategy.
