Publisher's Synopsis
An Introduction to Community Tourism: A North American Perspective is intended to assist individuals and communities to consider the nature of tourism in a community context and its relationship to quality of life for the resident population in that community within the United States and Canada. Successful community-based tourism is characterized by resident acceptance of the industry through employment, support, and involvement. Furthermore, successful community tourism involves numerous collaborative partnerships; specifically resident groups, parks and recreation departments, chambers of commerce and visitors bureaus; and other civic organizations. Importantly, this text addresses the organization of tourism within communities that lie outside of the mass tourism markets. There is a focus on main streets, architectural character, destination attributes, and the inventory and management of those attributes. Specific attention is given to sustainability of the community and industry, to include planning, development, and marketing. An Introduction to Community Tourism: A North American Perspective examines the dynamics between social or economic development and the quality of life for residents in those special places blessed with natural, historic, and cultural resources. This book is a resource for students and professionals. From a teaching point of view, the book provides a structure for teaching tourism in a way that will enable students to understand and appreciate this complex industry. For professionals, the book provides information to help educate boards, commissions, and resident populations on the industry. Communities often seek ways to develop tourism for economic reasons. Therefore, this book will help these community leaders to better understand the conditions necessary for a successful community-based tourism industry. Embedded throughout the book are examples from different-sized communities to illustrate professional practice. Also included are learning objectives, myriad examples of tourism in communities, and useful online resources for the reader.
