Publisher's Synopsis
This text leads students through radio production and programming, providing them with a "feel" for working in a radio station. After introducing students to the basic terminology and equipment, the text takes students, step-by-step, through production techniques and programming applications.;Current information on digital computer technology for radio production and programming is integrated within numerous topics throughout the text. A chapter on formats shows how music, voice, word choices and special effects work together to produce the final product. Illustrations and photographs include digital equipment, consoles and a step-by-step editing demonstration. The text provides a realistic picture of the post-deregulation 90s radio station and radio broadcasting careers.;Contents include the excitement of radio, the technology and tools of production, the techniques of production, and turning radio programming into production.
