Publisher's Synopsis
Intended as a first-year text, and assuming no prior knowledge of perfumery, this text provides integrated coverage of topics from raw materials to super-market shelves, from science to creation, through to marketing and business policy. The power of fragrances to communicate is strongly emphasized and an explicit framework of odour vocabulary provided. Detailed discussion of the new product development process and the central role of the perfume brief is included. The book should be of use to any writer or researcher wishing to consider any issues relating to fragranced products. It also provides students with all the information they need regarding technology and marketing and business issues.
