Introduction to Google Analytics Maximizing Your Traffic and Profit With Google Analytics

Introduction to Google Analytics
Google Analytics provides a simple and free way to track and analyze website visitors. You could have thousands or even millions of visitors per month, but if you don't know anything about them, they're meaningless. Google Analytics' robust web analytics and reporting tools can assist you in making the most of visitors and potentially converting them into customers.

Google Analytics, in addition to tracking the number of visitors, provides critical insights into how your website is performing and what you can do to meet your objectives. Everything from how much traffic your website receives to where that traffic is coming from and how visitors behave can be tracked. You can even track social media activity, mobile app traffic, identify trends, and integrate other data sources to make better business decisions.

And the types of reports you shouldn't miss:
Acquisition - shows you where traffic comes from, such as search engines, social media, email marketing campaigns and links from other websites. You'll find this under the Acquisition tab.
Keywords - tells you what search words visitors used to find your website on a search engine. You'll find this report in the Behavior tab, under Site Search.
Conversions - tracks how many visitors are converting into newsletter subscribers, shoppers and actual customers. Click on the Conversions tab and choose a type or category of conversion to view a report.
Lifetime value - currently in beta, Lifetime Value reports track visitors throughout their lifetime, from their first visit to conversions, return visits, future purchases and beyond. This can help you figure out what turned these visitors into customers and what made them keep coming back so you can implement changes. Lifetime value is located under the Audience tab.

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