Publisher's Synopsis
This problem-oriented, practical reader introduces the main theory of international trade before applying it to real-world business problems. Students are shown how to analyse competition, identify opportunities and develop successful strategies for entering and remaining active in an international market how to access reliable information and how to deal with practical arrangements such as international logistics, financing, cultural differences and insurance issues. Contributors to this text are senior executives or trade advisors in the international market place and have first-hand experience of the problems that can be encountered.
