2nd Edition
Paperback (14 Sep 1992)
Not available for sale
Includes delivery to the United States
Out of stock
This second edition features less emphasis on exporting and more on international marketing, which implies more international commitment of resources over a longer period of time than does exporting. A global perspective is given so that changing world conditions are taken into consideration.
| ISBN: | 9780750604246 |
| Publisher: | Butterworth-Heinemann on behalf of the Chartered Institute of Marketing |
| Imprint: | Butterworth-Heinemann on behalf of the Chartered Institute of Marketing |
| Pub date: | 14 Sep 1992 |
| Edition: | 2nd Edition |
| DEWEY: | 658.848 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 706 |
| Weight: | 1761g |
| Height: | 246mm |
| Width: | 189mm |
| Spine width: | 38mm |
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