9Revised Edition
Hardback (01 Aug 1995)
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This text pioneered the environmental/cultural approach to international marketing, emphasising the way in which culture and environment of different countries effect marketing strategy and drawing attention to the role of research and market segmentation in the global marketing process. Ninth revised edition.
| ISBN: | 9780071141291 |
| Publisher: | McGraw-Hill Education (ISE Editions) |
| Imprint: | McGraw-Hill Education (ISE Editions) |
| Pub date: | 01 Aug 1995 |
| Edition: | 9Revised Edition |
| DEWEY: | 658.848 |
| Language: | English |
| Number of pages: | 770 |
| Weight: | 1640g |
| Height: | 230mm |
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