10th Edition
Paperback (01 Nov 1998)
Not available for sale
Out of stock
This text explores the environmental cultural approach to international marketing, and explains how the culture and environment of different countries affect marketing strategy.
| ISBN: | 9780071156738 |
| Publisher: | Irwin/McGraw-Hill |
| Imprint: | Irwin/McGraw-Hill |
| Pub date: | 01 Nov 1998 |
| Edition: | 10th Edition |
| DEWEY: | 658.848 |
| DEWEY edition: | 21 |
| Number of pages: | 721 |
| Weight: | 1860g |
| Height: | 230mm |
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