Publisher's Synopsis
This reader collects together key articles in international marketing, building on a four-part framework on market analysis, strategy development, implementation issues and international marketing management.
International Marketing Strategy Contemporary Readings
Paperback (01 Nov 1996)
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Includes delivery to the United States
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Book information
| ISBN: | 9780415144544 |
| Publisher: | International Thomson Business Press |
| Imprint: | International Thomson Business Press |
| Pub date: | 01 Nov 1996 |
| DEWEY: | 658.848 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 400 |
| Weight: | 531g |
| Height: | 230mm |
| Width: | 155mm |
| Spine width: | 18mm |
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