2nd Edition
Paperback (22 Apr 1999)
Not available for sale
Out of stock
This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.
| ISBN: | 9781861524720 |
| Publisher: | International Thomson Business |
| Imprint: | International Thomson Business |
| Pub date: | 22 Apr 1999 |
| Edition: | 2nd Edition |
| DEWEY: | 658.848 |
| DEWEY edition: | 21 |
| Number of pages: | 572 |
| Weight: | 975g |
| Height: | 250mm |
| Width: | 183mm |
| Spine width: | 21mm |
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