Seventh edition
Paperback (28 Feb 2016)
Not available for sale
Out of stock
Now in its seventh edition, this popular textbook has been developed to help students learn, understand and practice all of the elements of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations.
| ISBN: | 9781473723702 |
| Publisher: | Cengage Learning |
| Imprint: | Cengage Learning |
| Pub date: | 28 Feb 2016 |
| Edition: | Seventh edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | xxvi, 465 |
| Weight: | 832g |
| Height: | 198mm |
| Width: | 260mm |
| Spine width: | 22mm |
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