International Marketing Strategy

Chris Phillips, Isobel Doole, Robin Lowe

Paperback (01 Jan 1995)

Not available for sale

Out of stock

Publisher's Synopsis

This work sets out the context, techniques and strategies involved in successful international marketing. It breaks down into three main parts - analysis, development and implementation - and is full of illustrations, exercises, summaries and discussion points. This manual is fully cross-referenced with the textbook and it aims to help the tutor lead seminars and discussion groups on each of the chapters and cases. It is divided into two sections: the first offers a chapter-by-chapter analysis; and the second covers 124 OHP Masters.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.