International Marketing Strategy 1998-99

International Marketing Strategy 1998-99 - CIM Student Workbook Series. Diploma

Paperback (03 Jun 1998)

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Includes delivery to the United States

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Publisher's Synopsis

Written specifically for students studying for the CIM Diploma, this coursebook includes unit tasks to help readers test what they have learned, practical examples to relate theory to practice, and revision tips

Book information

ISBN: 9780750640282
Publisher: Butterworth-Heinemann
Imprint: Butterworth-Heinemann
Pub date:
DEWEY: 658.848
DEWEY edition: 21
Number of pages: 272
Weight: 715g
Height: 297mm
Width: 210mm
Spine width: 12mm