Publisher's Synopsis
This innovative textbook applies a practical and engaging approach to the rapidly evolving field of international management. Students will learn the many complexities that managers must address when making decisions in the global marketplace. Covering a range of leadership challenges, including environmental change, social responsibility, global strategies, communication organizational change and human resources. International Management identifies the responsibilities and obligations of managers in the age of globalization.
Key features include:
- Critical chapters on global corporate governance, corporate compliance and global environmental issues, which invite students to consider some of the ways in which global businesses affect the world around us
- Thirteen global case studies exploring the mechanisms of some of the world's leading business performers, including Patek Philippe, Nestlé, Adidas, Bombardier and the BBC, giving students the opportunity to further their understanding by identifying theory in practice
- Comprehensive opening vignettes framing each case study to facilitate classroom discussion.
This is an ideal core textbook for use in undergraduate international management courses as well as an introductory text at postgraduate level. It also offers supplementary reading for strategic management or general management classes.
