Publisher's Synopsis
An innovative and engaging learning system for International Business.
Based on the authors' collective teaching and working experience-as well as discussions with hundreds of practitioners, students, and faculty-International Business: The New Realities is a complete learning system that seamlessly integrates cases, exercises, and videos.
To reflect the major changes that have occurred in the global marketplace-due to the financial crisis, and change in dynamic among international business participants-this edition now includes extensive new and updated material.
Note: This is the standalone book, if you want the book/DVD package order the ISBN below
0132655446 / 9780132655446 International Business: The New Realities & International Business 2011 Video Library DVD Package
Package consists of:
0136090737 / 9780136090731 International Business 2011 Video Library
0136090982 / 9780136090984 International Business: The New Realities
