International Business

International Business The Challenges of Globalization

4th Edition, International Edition

Paperback (29 Feb 2008)

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Publisher's Synopsis

For introductory International Business courses with the need for a brief, accessible text.

International Business 4/e places culture and globalization front and center to motivate and enable students to grasp difficult conceptual material. This approach has made it the fastest growing international business book available today.

Book information

ISBN: 9780135032817
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: 4th Edition, International Edition
DEWEY: 658.049
DEWEY edition: 22
Number of pages: 506
Weight: 1044g
Height: 274mm
Width: 211mm
Spine width: 17mm