International Business

International Business The Challenges of Globalization

4th Edition

Paperback (13 Feb 2007)

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Publisher's Synopsis

For introductory International Business courses with the need for a brief, accessible text.

International Business 4/e places culture and globalization front and center to motivate and enable students to grasp difficult conceptual material. This approach has made it the fastest growing international business book available today.

Book information

ISBN: 9780131747432
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: 4th Edition
DEWEY: 658.049
DEWEY edition: 22
Language: English
Number of pages: 506
Weight: 1096g
Height: 276mm
Width: 216mm
Spine width: 17mm