International Business

International Business An Integrated Approach (E-Business Updated Edition)

1st edition

Hardback (20 Oct 2000)

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Publisher's Synopsis

This text applies a cross-functional, integrated approach to the study of international business. By including examples of companies from around the world, it provides students with an unbiased, global perspective on business. Clear, straightforward explanations of difficult material supported by informative illustrations make this text accessible to all students. The text's dynamic portrayal of international business makes the subject lively, topical, and enjoyable.

Book information

ISBN: 9780130316745
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: 1st edition
Number of pages: 573
Weight: 1298g
Height: 262mm
Width: 206mm
Spine width: 30mm