Publisher's Synopsis
International Business, Second Edition is a simply written, up–to–date introduction to the field of international business that immerses your students in the real world of business in the global marketplace. Punnett and Ricks make their comprehensive discussion lively and interesting for students by filling the text with real–world mini–cases and anecdotes from business practice. These actual examples of good and bad international business decisions demonstrate the importance of topics and illustrate why care must be taken when doing business overseas. The authors discuss major topics using a logical framework, covering the macro, environmental dimensions of international business before covering the micro topics. Thus, they begin with global issues, continue with a discussion of the firms environment, and end with firm–specific issues. Throughout, the authors maintain a simple, straightforward writing style even while provided extensive coverage of complex theories and models. The end result is a truly international text that gives your students the most relevant material, reasons for learning it, and examples of how to be a good international business manager. Key Features:
∗ Illustrates both good and bad international business practice with unique, relevant, and current real–world examples.
∗ Includes numerous mini–cases and four full–length cases from the University of Western Ontario.
∗ A unique chapter, "The Changing World of International Business," illustrates the impact of current events on the international business issues discussed in the previous chapters.
∗ Includes an extensive glossary, a table of world currencies, and a mini–atlas at the end of the text.
Supplements: Free with the text: Blunders in International Business by David A. Ricks illustrates the pitfalls of international business practice. Instructors Manual includes teaching notes, test questions, video and additional readings suggestions, and transparency masters that go beyond simple reproduction of text material.
