International Business

International Business - The Kent Series in Management

Book (24 Jan 1992)

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Publisher's Synopsis

This book takes a managerial approach to multinational companies and looks at social, political and business cultures around the world. The discussions are oriented toward business, rather than towards economics or theory. The text includes examples of "business blunders" that illustrate what to avoid when competing internationally. A four colour acetate map insert shows readers the interrelationship of the world's countries and their economic status.

Book information

ISBN: 9780534922474
Publisher: PWS-Kent Pub. Co.
Imprint: PWS-Kent Pub. Co.
Pub date:
DEWEY: 658.18
DEWEY edition: 20
Language: English
Number of pages: 534
Weight: 1225g
Height: 262mm
Width: 211mm
Spine width: 27mm