Publisher's Synopsis
This text sets out the principles and applications of spatial modelling and GIS and demonstrates its use in location decisions and strategic planning. It also shows how it can be used to analyze the huge amount of data available to industry to help it make informed decisions.;The books key features include a demonstration of the importance of geographical thinking in business; a consideration of the type of data and how it can be used; illustration of how performance indicators can provide management information; illustration of how the geographical modelling processes can aid policy-making; illustration of the use of these methods in four service sectors (retailing, financial services, health care, education); and provision of examples drawn from academic research and real-life case studies from throughout the world.
