Publisher's Synopsis
Fast track route to understanding and exploiting intellectual capital
Covers the key areas of intellectual capital, from value-adding intellectual capital programmes and value capture to finding the 'hook' and setting up measures
Examples and lessons from some of the world's most successful businesses, including Dow Chemical, Rockwell International, Clarica, and Buckman Labs, and ideas from the smartest thinkers, including Karl Erik Sveiby, Baruch Lev, Hubert Saint-Onge, Patrick Sullivan, Goran Roos and Leif Edvinsson.
Includes a glossary of key concepts and a comprehensive resources guide
