Paperback (01 Aug 2005)
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This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.
| ISBN: | 9780702166648 |
| Publisher: | Juta Publishing |
| Imprint: | Juta Academic |
| Pub date: | 01 Aug 2005 |
| Language: | English |
| Number of pages: | 448 |
| Weight: | 789g |
| Height: | 230mm |
| Width: | 155mm |
| Spine width: | 27mm |
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