Integrated Marketing Communication Creative Strategy from Idea to Implementation

Robyn Blakeman

Fourth edition

Paperback (22 Jun 2023)

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Other formats & editions

New: Paperback (01 Feb 2018) - Third edition ~~RRP $77.85~~ $52.11; Hardback (18 Jul 2023) - Fourth edition ~~RRP $123.49~~ $80.70; Hardback (16 Dec 2008) ~~RRP $147.65~~ $132.94; Paperback (16 Dec 2008) ~~RRP $60.40~~ $40.55

Publisher's Synopsis

This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities.

Book information

ISBN:	9781538176337
Publisher:	Rowman & Littlefield Publishers
Imprint:	Rowman & Littlefield Publishers
Pub date:	22 Jun 2023
Edition:	Fourth edition
DEWEY:	658.802
DEWEY edition:	23
Language:	English
Number of pages:	392
Weight:	742g
Height:	179mm
Width:	256mm
Spine width:	24mm