Fourth edition
Paperback (22 Jun 2023)
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This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities.
| ISBN: | 9781538176337 |
| Publisher: | Rowman & Littlefield Publishers |
| Imprint: | Rowman & Littlefield Publishers |
| Pub date: | 22 Jun 2023 |
| Edition: | Fourth edition |
| DEWEY: | 658.802 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 408 |
| Weight: | 742g |
| Height: | 179mm |
| Width: | 256mm |
| Spine width: | 24mm |
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