Inside the Box

Inside the Box A Proven System of Creativity for Breakthrough Results

Paperback (10 Jun 2014)

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Publisher's Synopsis

Current business wisdom holds that to forge a powerfully original solution to problems, we must think outside the box, 'brainstorming' random connections. But, as Jacob Goldenberg and Drew Boyd reveal, based on expertise and experience in both corporate and academic worlds, this is utterly wrong. It may seem counterintuitive - but faster, better and more original innovation and creativity comes from working inside your familiar world.

Book information

ISBN: 9781451659290
Publisher: Simon & Schuster Paperbacks
Imprint: Simon & Schuster Paperbacks
Pub date:
DEWEY: 658.4063
DEWEY edition: 23
Language: English
Number of pages: ix, 257
Weight: 240g
Height: 142mm
Width: 213mm
Spine width: 18mm