Publisher's Synopsis
'Innovation on Tap' is the story of innovation in America told through the eyes of 25 entrepreneurs, from Eli Whitney and his cotton gin to Lin-Manuel Miranda and his Broadway smash, Hamilton. The stories, intended for new and veteran entrepreneurs alike, emphasise the variety, sweep, and impact of innovation. From insurance and baseball to smart cities and cybersecurity, entrepreneurs across three centuries gather in an imaginary barroom to discuss the essential themes of American entrepreneurship - mechanisation, mass production, consumerism, digitisation, and sustainability - while emphasising and reemphasising the importance of community to their success.
