Publisher's Synopsis
It's important for a leader to keep innovating and securing a competitive advantage to survive in this quickly changing hyper-competitive global environment. If you do not know what to do, this book can help you.
The ideas in this book apply to leaders of any organization that wants to innovate. To innovate, firstly you need to think and lead outside the box. Using the ideas in this book excerpt, you first need to become an unconventional thinker. It might not be easy, but you can become more unconventional in your thinking if you work at it consistently over time. As you become an unconventional thinker, this will help you become an unconventional leader. A major part of this leadership approach is to innovate constantly and pay attention to detail.
