Publisher's Synopsis
INNOVATION IS A TEAM SPORT.
INNOVATION IN TRANSLATION debunks the myth that big ideas just happen and offers an adventure-filled guide to bringing new products from the drawing board to the market shelf.
Entrepreneur Dave Ferrera takes the reader along as he travels the world chasing talent, testing new products, and targeting investors. At the core of Dave's philosophy is the idea that innovation is a team sport, requiring everyone to play their position with skill, inspiration, and good old-fashioned team spirit.
Innovation in Translation will give you the inside savvy you need to be the coach of your own innovation team and win your market share, while entertaining you with edge-of-your-seat stories from the front lines of innovation.
