Publisher's Synopsis
Fast track route to generating brilliant ideas
Covers the key areas of idea generation and creativity from embedding innovation in the fabric of the organization and making time (and money) available for it to learning how to listen and to say 'yes' rather than 'no'
Examples and lessons from some of the world's most successful businesses, including Nestlé, Pearson Television, and 3M, and ideas from the smartest thinkers, including Arthur Koestler, Alex Osborne, and Edward de Bono
Includes a glossary of key concepts and a comprehensive resources guide
