Publisher's Synopsis
Innovation Engineering is a practical guide to creating anything new - whether in a large firm, research lab, new venture or an innovative student project. The reality is that even talented teams with logical plans often fail. Innovation Engineering provides the framework, process, leadership style, and behaviors necessary for successful innovation projects based on 12 innovation principles developed at UC Berkeley. Inter-woven between the chapters are real-life case studies with highly successful innovators. If your goal is to create something new and have it successfully used in real life, this book is for you.
