Innocent

Innocent Building a Brand from Nothing but Fruit

New Edition

Paperback (22 Jul 2008)

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Publisher's Synopsis

Innocent Drinks is a business phenomenon of the last decade. Founded in 1998 by three college friends, Innocent has grown at an amazing rate to become the UK's fastest growing food & drink business in 2005. Even more impressive has been the growth of its brand legend. This book tells the story of Innocent's rise to fame.

Book information

ISBN: 9781905736577
Publisher: Marshall Cavendish Business
Imprint: Marshall Cavendish Business
Pub date:
Edition: New Edition
DEWEY: 338.7663630941
DEWEY edition: 22
Number of pages: 191
Weight: 210g
Height: 198mm
Width: 129mm
Spine width: 15mm