Innocent

Innocent Making a Brand from Nothing but Fruit - Great Brand Stories

Paperback (15 Sep 2006)

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Publisher's Synopsis

Innocent Drinks is a business phenomenon of the last decade. Founded in 1998 by three college friends, Innocent has grown at an amazing rate to become the UK's fastest growing food & drink business in 2005. Even more impressive has been the growth of its brand legend. This book tells the story of Innocent's rise to fame.

Book information

ISBN: 9781905736041
Publisher: Cyan
Imprint: Cyan
Pub date:
DEWEY: 338.7663630941
DEWEY edition: 22
Number of pages: 191
Weight: 505g