Publisher's Synopsis
"Preface To Be Updated-For castoff only Information Technology for Management discusses a variety of business strategies and explains how they rely on data, digital technology, and mobile devices to support them in the on-demand economy. Our goal is to provide students from any business discipline with a strong foundation for understanding the critical role that digital technology plays in enhancing business sustainability, profitability, and growth and excel in their careers. Enabling technologies discussed in this textbook include the following: Performance Combining the latest capabilities in big data analytics, reporting, collaboration, search, and digital communication helps enterprises be more agile and cuts costs to optimize business performance and profitability. Growth Strategic technologies enable business to create new core competencies, expand their markets, and move into new markets to experience exponential growth in the
