Publisher's Synopsis
In this book, you will discover how the right technology can help your small or medium-sized business operate more efficiently in every area - operations, sales and marketing, customer service, and more. You'll learn how to use technology to increase productivity, efficiency, and revenue and decrease expenses. Based on real-world solutions and written in plain English (non-technical), this book was written for business owners and managers. You will learn about the following topics: -What hardware and software your business needs and how to purchase it -How to maintain your computer network -How to protect your network from various threats -How to protect your business with backup and disaster recovery planning -Productivity applications including email, office suite, collaboration, time-tracking, project management, etc. -Business applications, such as ERP, CRM, customer service, and more -Technology for sales and marketing, including email marketing, blogs, Pay-per-click, etc. -Website and Search Engine Optimization (SEO) -How to use social media - Facebook, Twitter, LinkedIn, Google+, Instagram, and all the major platforms -Cloud computing and how it can help your business -Mobile device management -The advantages of using Internet Telephony (VOIP) instead of a traditional telephone service -And so much more...
