Publisher's Synopsis
How much of what you choose is of your own free will, and how much is influenced by the will of others? Why do only a few make choices that lead to wealth while the many fear to follow their dreams?
Influencers & Followers takes you on a journey of narratives and how Influencers use them to influence the choices of Followers to concentrate wealth into their hands. You'll discover how Influencers use the narrative of gods to justify tyranny, the narrative of color to colonize, and the narrative of consumerism to glorify work. This book is not only a colorful expose into the dark Machiavellian world of the myth-makers. It also combines the latest insights from psychology, neuroscience, and behavioral economics to explain how our brain internalizes narratives to make meaning of reality - influencing how we think, behave, and choose. Finally, Influencers & Followers proposes solutions to redistribute wealth more equally by redesigning money and our monetary system, transforming education, and building awareness. Given current conflicts, political landscapes, and environmental decline, this book's goal is timely: to help people choose from their own interests - instead of the interests of others. With a title like this, is there really a choice? Welcome to the world of Influencers & Followers.
