Publisher's Synopsis
Make other people say
'Yes'! Yes to your requests. Yes to your ideas. Yes to your products. Yes to
your proposals.
A Practical Guide to
Persuasion�uses psychology,
expert advice and practical techniques to teach you how to influence the people
around you in an ethical way.�
Learn how to increase your presence, by knowing when to talk and when to
listen; develop a strategy of success, by preparing, planning and crafting
opportunities and make change happen by understanding what drives your
audience.
