Industrial Marketing Research (RLE Marketing): Management and Technique - Routledge Library Editions. Marketing

Stacey, Nicholas

Hardback (22 Aug 2014)

$224.98

In Stock

Add to basket

Includes delivery to the United States

10+ copies available online - Usually dispatched within 7-10 days

Other formats & editions

New: Paperback (26 Nov 2015) ~~RRP $62.61~~ $54.86

Publisher's Synopsis

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN:	9781138791633
Publisher:	Taylor & Francis
Imprint:	Routledge
Pub date:	22 Aug 2014
DEWEY:	658.83
DEWEY edition:	23
Language:	English
Number of pages:	290
Weight:	476g
Height:	234mm
Width:	156mm
Spine width:	17mm