Publisher's Synopsis
Excerpt from Industrial Advertising Effects and Budgeting Practices: A Review
Expenditures on industrial advertising (advertising of goods to non-consumer purchasers) amount to nearly a billion dollars annually. Firms that sell to industrial or reseller markets regularly face the problem of determining how much to spend for advertising their product. Typically these decisions are made on the basis of only limited informa tion and analysis.
About the Publisher
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This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
