Publisher's Synopsis
At the core of franchising is the licensing of intellectual property rights (IPRs). This guide explains the importance of managing these IPRs throughout the franchising process through concrete examples and helpful hints.
In Good Company Managing Intellectual Property Issues in Franchising (Chinese Version)
Paperback (01 Jul 2019) | Chinese
- $26.76
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Book information
| ISBN: | 9789280531145 |
| Publisher: | World Intellectual Property Organization |
| Imprint: | World Intellectual Property Organization |
| Pub date: | 01 Jul 2019 |
| Language: | Chinese |
| Number of pages: | 64 |
| Weight: | 86g |
| Height: | 210mm |
| Width: | 148mm |
| Spine width: | 3mm |
