Impressive Advertising
Hardback (28 Feb 2017) | English,Spanish
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A successful advertising campaign needs to stand out amid hundreds of other images people encounter as they go through their day. To do that, campaigns need to capture our attention through surprise, intrigue, curiosity, and sometimes even via negative sensations such as disgust, rejection, or an appeal to the conscience. This book covers a number of campaigns in both printed and outdoor advertising.
Book information
ISBN: | 9788416500413 |
Publisher: | Monsa Publications |
Imprint: | Monsa Publications |
Pub date: | 28 Feb 2017 |
DEWEY: | 741.67 |
DEWEY edition: | 23 |
Language: | English,Spanish |
Number of pages: | 141 |
Weight: | 682g |
Height: | 188mm |
Width: | 237mm |
Spine width: | 18mm |