Publisher's Synopsis
Praise for Implementing Word of Mouth Marketing
"Packed with solid and practical advice, this book presents a systematic approach to stimulating online word-of-mouth. It´s insightful, readable, and, most important, useful! Read it and tell your friends."
Emanuel Rosen, author of The Anatomy of Buzz Revisited
"Whether growing a small business, rallying the masses around a cause, or protecting an established brand´s reputation, readers will find the strategies and tactics they need in this book. Cakim shows how to jump-start and fuel online word-of-mouth programs."
Pauline Ores, Principal Consultant, Market Insights & Innovation, IBM Corporation
"Cakim gets it and always has! Great word of mouth starts with basics like product quality and customer service. Her book is a treasure trove of ´get started now´ suggestions on how to better serve consumers, and their most genuine, authentic, and meaningful stories."
Pete Blackshaw, Executive Vice President, Digital Strategic Services, Nielsen Online
