Publisher's Synopsis
For the first time in human history, globalization, demographics, changing consumer preferences, and public finances are driving the emergence of an "Impact Economy." Analogous to the New Economy, the Impact Economy will fundamentally transform business, civil society, and the public sector. A multi-trillion dollar social capital market; companies who seek authentic engagement instead of PR-focused corporate responsibility; and private risk capital funding public goods are just around the corner. Many new ventures and projects are under way. Some will succeed. Many will fail without reaching scale. Beyond both profit and philanthropy, what does it mean to be a part of the Impact Economy? This book analyzes how the Impact Economy will change the way we consume, invest, and work. (Series: Viewpoints. Frontiers in Philanthropy & Social Entrepreneurship - Vol. 1)
