Publisher's Synopsis
Did you know that the most creative companies have centralised bathrooms? That brainstorming meetings are a terrible idea? Or that the colour blue can help you double your creative output? In this sparkling and revelatory new book, the bestselling writer and thinker Jonah Lehrer shatters the myth of creative 'types' and demonstrates that creativity is not a single gift possessed by the lucky few. It is, in fact, a variety of distinct thought processes that we can all learn to use more effectively.
