Delivery included to the United States

IMC PlanPro Handbook Featuring IMC PlanPro Software

IMC PlanPro Handbook Featuring IMC PlanPro Software

3rd edition

Paperback (19 Jan 2007)

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Publisher's Synopsis

With this IMC Plan Pro Booklet and software, students are able create their on integrated marketing communications plans, complete with sample ads and related marketing materials. The software allows students to modify the outline of the program to fit their particular product or their particular IMC Plan. With this application booklet and project, students will gain a first-hand experience about how to completely integrate a marketing plan, from the beginning to end.

About the Publisher

Prentice Hall

Book information

ISBN: 9780131998124
Publisher: Pearson Education
Imprint: Prentice Hall
Pub date:
Edition: 3rd edition
Weight: 522g
Height: 279mm
Width: 213mm
Spine width: 12mm