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IMC Plan Pro Handbook for Integrated Advertising, Promotion and Marketing Communications

IMC Plan Pro Handbook for Integrated Advertising, Promotion and Marketing Communications

4th edition

Paperback (28 Nov 2008)

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Book information

ISBN: 9780137154166
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: 4th edition
Number of pages: 200
Weight: 433g
Height: 279mm
Width: 216mm
Spine width: 15mm