Publisher's Synopsis
With many businesses struggling to survive, and less consumer spending to go around, its no longer a question of becoming the next Google, IBM or Coca-Cola - it's all about knowing what your competitors are doing. This book will help managers and leaders devise better strategies and get better execution from emploees. T.J. Walker has turned his experience collecting and analyzing competitive intelligence for the CIA into strategies for businesses wanting to stay on the leading edge of their industries. He describes his practical process from planning (identifying competitive threats and determining the resources needed to counter them) through implementation (creating an organizational strategy) to execution (collecting key information and turning it into bottom-line results), using examples of companies from start-ups to multi-nationals that have used similar strategies successfully.
