Publisher's Synopsis
Originally published in 1974. This is an introductory text on the basic processes in communication with each chapter written by an eminent theorist in one of the main disciplines dealing with communication. It both surveys the range of issues and presents the individual author's personal theoretical approach in each case. Though introductory, the chapters here, while attempting to be representative and to avoid unnecessary jargon, are careful to not oversimplify. Each author presents an original thesis providing a first-hand glimpse of scholarly work in the discipline showing the great diversity among the approaches and levels of analysis used in the study of communication. Of great usefulness to students of psychology, language, linguistics, media and social history.
