Publisher's Synopsis
Hugging the Gorilla
You are a B2B-Sales? Here´s why you should buy it!Because in sales, it's not about knowing everything-it's about knowing the right things, avoiding common pitfalls, and mastering the moves that actually close deals.
This book won't hand you all the wisdom in the universe (let's keep it real), but it will arm you with battle-tested strategies, powerful frameworks, and insider tricks to make a difference where it matters. You'll find out how to navigate those sticky sales situations, sidestep potential deal-killers, and tackle every conversation with confidence.
It's the book that gives you just enough to stand out, take control, and win-without the fluff, but with a whole lot of punch.
