Publisher's Synopsis
A reference guide for business management students, How to Write an Essay presents an innovative technique, the Ambit, that focuses on the issues and considerations involved in open-ended, essay-type exam questions and college papers. Supplemented by knowledge base, the technique provides a unique and systematic approach to such questions. As part of the knowledge base, the Management Model creatively summarizes in a diagrammatical form the overall framework of managing a business enterprise and the key roles and considerations involved. A series of short, intensive chapters highlight certain management concepts and methods as well as the communication process, business writing and presentation skills and the examination technique. The technique is augmented by a practical lexicon of basic management terms, past examination questions from a prominent British professional institution and a writing template with key words..
